SELLING ON EBAY TIPS
What You Can Do About eBay’s Google Penalty
In my last post I introduced eBay’s penalty
for getting your listing found on Google.
To recap, if a visitor arrives to your listing
via the Google search results, eBay inserts a
list of five other (competing) listings
immediately before your description.
Confused, many visitors take the bait and click
off your listing directly to your competitors.
Unfortunately, this phenomenon impacts every
seller who manages to get their listing found on
Google. There’s no way to opt out, and
even Top Rated Sellers get this treatment.
If you are concerned, there are some things you can do to
minimize the impact of eBay’s Google Penalty.
Read about them after the jump…
Because your listing’s
description is now below the fold and hidden from your
customer’s view, it’s important to get as many details as
you can in the top section and in view of the customer.
With the exception of the free gallery image eBay provides,
I normally host my own pictures and display them in the
listing’s description. The pictures eBay hosts
are in the top left hand corner of the screen – prime real
estate on a web page. I now pay the extra $0.75 for
the eBay’s Picture Pack in order to get as many details in
front of the Google visitor as possible. I add
additional pictures, details, …
…and encouragement to scroll past my competitors to look
at my description.
Alternately, you can take advantage of eBay’s frequent
free listing promotions and flood the category with
duplicate auction listings and ensure that its not your
competitors that show up before your description – but links
Depending on eBay to send traffic to your listings is no
way to run a business. If you’re like me, you take the
time and effort to get your listings to show up on the first
page of Google’s search results to draw customers.
While I’m upset, with eBay for diverting some of this
traffic away from my listing, I’m not powerless.
Neither are you. I hope you find these suggestions