When selling on eBay, it’s important to not only make your
item listing titles as descriptive as possible, but to include
relevant search terms in your listing title to reach your target
market. For example, these items weren’t just listed as “Pilot
Profiles” but as “WWII RCAF Pilot Profiles (Robert Taylor
Publisher)”. Robert Taylor is a pre-eminent artist, specializing
in military subjects. Many potential buyers use eBay search to
find what they’re looking for and including both WWII and Robert
Taylor in the title makes it easier for the potential bidders to
find the eBay auction.
Selling on eBay Case Study 2
Here's what our new eBay seller learned about selling on eBay. (See the
previous page for details about this eBay case study, designed to see
how effectively eBay could be used to reach a niche market.) Lessons
Learned About Selling on eBay: 1) Include Search Terms in The Listing
2) Pick Profitable Products To Sell Before you bother selling on
eBay, do the calculations, such as a
breakeven analysis and choose your product accordingly.
Selling on eBay is not free, and while the fees are nominal,
both eBay selling fees and shipping fees can eat into your
profit margin. Our eBay seller was able to raise thousands of
dollars for his chosen non-profit organization, the
Restoration Project because he chose to sell fairly
high-ticket items. It would not have been worth his while to
sell caps with the Y2K Spitfire logo on eBay, for instance,
(although the organization sells them locally).
3) Avoid Shipping Woes Selling on eBay is the easy part;
packaging and shipping can be hard. It’s critical to have proper
packaging but also important to streamline the process by
finding a source of appropriate packaging materials and buying
in bulk if you’re selling the same items repetitively. Buying
packaging materials individually is very expensive. Also choose
the most convenient shipper for the price. Our eBay seller found
that for low cost and ease of use, it’s hard to beat Canada Post
when you’re shipping internationally. Other well-known shippers
that our eBay seller tried were both expensive and a frustrating
experience because multiple forms had to be filled out and the
shippers don’t work on weekends.
4) Payment Can Be Painful Using online payment methods such as
PayPal greatly speeds up the payment process when you're selling
on eBay. (Credit cards work great, too.) If you’re new to
selling on eBay, you should set up online methods of payment
first to avoid the frustration of waiting for the cheque or
money order to arrive. In addition, many people don’t know about
the different types of money orders (including some post
offices)! Our eBay seller had the unfortunate experience of
being sent a U.S. Money Order (which can only be cashed at a
U.S. post office) rather than an International Money Order.
Generally, avoiding the whole money order question is the best
policy for eBay selling. The Bottom Line Perhaps the most
important lesson is that selling on eBay is really easy, and
gets results. Our tester was really pleased with the results of
his selling on eBay experiment. The selling on eBay process was
snag-free and enjoyable and he was able to raise more money for
the non-profit organization than he had hoped. All in all, his
selling on eBay experiment was a great success.
What is ebay?
What to sell on ebay?
Success tips on ebay
Free eBay video tutorials
How to sell on ebay?