SELLING ON EBAY TIPS
Are You Promoting Other Sellers on Your eBay Listing?
A letter to AuctionBytes a few weeks ago
warning sellers that eBay was displaying links
to my competitors’ auctions on my listings had
me concerned. I immediately tubed up my
listings and was relieved when I found that this
issue was apparently not impacting me.
It wasn’t until I wanted to make a quick check on my
listing description from my work that I discovered that
eBay conveniently does not display competitors listings
to me (on my auctions) when I’m logged in.
Here’s what the bottom of the listing
I PAID FOR
looks like after I’ve logged out:
Pretty sneaky if you ask me. I’m always logged
in when I look at my listings.
How to Stop Promoting Your Competitors
To opt-out of this click on My eBay and log in if
Click on the on the “Account” tab and select
“Marketing Tools” from the menu that appears.
Next, click “Promote Similar Items” from the menu on
the left and opt out.
In subdued text, eBay tries to subliminally inform
the seller the gravity of their decision:
By declining this option:
- You’ll be missing out on reaching thousands
of eBay buyers who are interested in items like
- Your items will only be displayed on pages
and emails directly related to your listings
- Items from other sellers will not be
displayed on your listings and emails related to
Of course eBay wants you to think you are missing out
on cross-promoting your items on other seller’s
listings, but read the fine print:
Items are chosen based on popularity–the items in
the same category most watched by buyers.
So, unless your listings is
one of the
five most watched items in your category,
you’re really not getting any additional exposure are
Of course, if your listing does garner a lot of
watchers, it would be prudent to opt back in to this
program. Until then, count me out.