10 Ways to Increase Your eBay Holiday Sales
Using Market Segmentation To Define Your Target Market
There’s no difference now between eBay’s holiday sales season and offline
retailers’ – November and December are the hottest months of the year. Pump
up your eBay holiday sales with these tips to make the holidays your hottest
1. Start your eBay sales campaign early.
Online holiday shoppers start early so you need to, too, if you want to
increase your eBay holiday sales. If you’re using 10 day listings and put
your first listings up October 15th, that only gives you six to eight cycles
of listings to maximize your holiday sales.
2. Line up your suppliers.
Make sure you have reliable suppliers lined up in advance so you have the
product you need to maximize your eBay holiday sales. You need to know where
or not you’ll have a product in stock before you can promote it – and sell
3. Focus on “holiday-friendly” items.
Think “gift, gift, gift” – and if someone wouldn't buy it
as a gift, don’t list it. For instance, suppose you sell
beading supplies and jewelry made out of beads. To increase
your eBay holiday sales, focus on the jewelry, not the
supplies. The jewelry is a much more likely gift purchase.
4. Stock up on hot/in demand items.
What’s hot in the world at large is what’s hot on eBay,
too. For example, if you were selling Ipods on eBay during
the 2004 holiday season, you did well. One way to increase
your eBay holiday sales is to add popular items to your
Find out what’s hot on eBay itself by using the tools
eBay offers. On
eBay's Pulse page, you can view popular searches by
Category or use eBay Pulse to check out current trends and
hot picks. If you can be ahead of the curve (or even in the
first wave) with some of these hot items, you'll increase
your eBay holiday sales dramatically.
4. Use more Buy It Now listings.
The holiday season is prime time for impulse buys – and
impatience. Using more eBay Buy It Now listings rather than
auction-style listings will give your products an edge with
those impatient, impulsive online shoppers who don’t want to
wait for your auction to end and increase your holiday
5. Consider offering free shipping on Buy It Now
Offering free shipping gives online shoppers even more
inducement to buy your product. Who doesn’t like a free
bonus? Coupling free shipping with Buy It Now listings is an
especially powerful way to increase your holiday sales.
6. Speed up the payment process.
Even if you don’t do it regularly, you should accept
payment though PayPal as one of your payment options
throughout the holiday season if you want to increase your
eBay sales. When online shoppers pay through PayPal, the
transaction is instantaneous and when you speed up payment,
you speed up shipping.
7. Explain your shipping policies clearly in your
Online shoppers don’t just want to buy gifts; they want
to know when those gifts are going to arrive. When you make
sure that your shipping policies are clearly explained in
your listings, you make it easier for them to decide to buy
your product. Otherwise, they have to take the time to email
you and ask – or just buy someone else’s product.
8. Watch your dates.
Be aware that regular mail slows down during the holiday
season. To increase your eBay sales over the holiday season,
choose shipping methods that guarantee service within a
certain number of days even if they cost a little more. The
important thing is helping your customers hit their holiday
deadlines by keeping your shipping promises. Also make sure
that you inform last-minute shoppers if what they’re buying
won’t arrive in time and of any additional shipping charges.
10. Update your default template to give your eBay
pages a holiday theme.
When it comes to increasing holiday sales, every little
bit helps. While making sure your pages have a holiday theme
won’t make any eBay sales in itself, it will help put online
shoppers in a holiday buying mood.