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10 Ways to Increase Your eBay Holiday Sales

Part 2: Using Market Segmentation To Define Your Target Market


There’s no difference now between eBay’s holiday sales season and offline retailers’ – November and December are the hottest months of the year. Pump up your eBay holiday sales with these tips to make the holidays your hottest season too.

1. Start your eBay sales campaign early.

Online holiday shoppers start early so you need to, too, if you want to increase your eBay holiday sales. If you’re using 10 day listings and put your first listings up October 15th, that only gives you six to eight cycles of listings to maximize your holiday sales.

2. Line up your suppliers.

Make sure you have reliable suppliers lined up in advance so you have the product you need to maximize your eBay holiday sales. You need to know where or not you’ll have a product in stock before you can promote it – and sell it.

3. Focus on “holiday-friendly” items.

Think “gift, gift, gift” – and if someone wouldn't buy it as a gift, don’t list it. For instance, suppose you sell beading supplies and jewelry made out of beads. To increase your eBay holiday sales, focus on the jewelry, not the supplies. The jewelry is a much more likely gift purchase.

4. Stock up on hot/in demand items.

What’s hot in the world at large is what’s hot on eBay, too. For example, if you were selling Ipods on eBay during the 2004 holiday season, you did well. One way to increase your eBay holiday sales is to add popular items to your product listings.

Find out what’s hot on eBay itself by using the tools eBay offers. On eBay's Pulse page, you can view popular searches by Category or use eBay Pulse to check out current trends and hot picks. If you can be ahead of the curve (or even in the first wave) with some of these hot items, you'll increase your eBay holiday sales dramatically.

4. Use more Buy It Now listings.

The holiday season is prime time for impulse buys – and impatience. Using more eBay Buy It Now listings rather than auction-style listings will give your products an edge with those impatient, impulsive online shoppers who don’t want to wait for your auction to end and increase your holiday sales.

5. Consider offering free shipping on Buy It Now items.

Offering free shipping gives online shoppers even more inducement to buy your product. Who doesn’t like a free bonus? Coupling free shipping with Buy It Now listings is an especially powerful way to increase your holiday sales.

6. Speed up the payment process.

Even if you don’t do it regularly, you should accept payment though PayPal as one of your payment options throughout the holiday season if you want to increase your eBay sales. When online shoppers pay through PayPal, the transaction is instantaneous and when you speed up payment, you speed up shipping.

7. Explain your shipping policies clearly in your listings.

Online shoppers don’t just want to buy gifts; they want to know when those gifts are going to arrive. When you make sure that your shipping policies are clearly explained in your listings, you make it easier for them to decide to buy your product. Otherwise, they have to take the time to email you and ask – or just buy someone else’s product.

8. Watch your dates.

Be aware that regular mail slows down during the holiday season. To increase your eBay sales over the holiday season, choose shipping methods that guarantee service within a certain number of days even if they cost a little more. The important thing is helping your customers hit their holiday deadlines by keeping your shipping promises. Also make sure that you inform last-minute shoppers if what they’re buying won’t arrive in time and of any additional shipping charges.

10. Update your default template to give your eBay pages a holiday theme.

When it comes to increasing holiday sales, every little bit helps. While making sure your pages have a holiday theme won’t make any eBay sales in itself, it will help put online shoppers in a holiday buying mood.




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